most underrated must have minimalist beauty products
One of the most underrated must-have minimalist beauty products is a good multipurpose balm. This versatile product can serve as a lip balm, moisturizer, cuticle treatment, and even a highlighter, making it an essential item for anyone looking to simplify their beauty routine.
Advertisement
Another highly underrated minimalist beauty product is a quality tinted moisturizer with SPF. This single product can replace your foundation, moisturizer, and sunscreen, significantly cutting down on the number of products you need. Tinted moisturizers provide a natural, dewy finish while offering sun protection and hydration. They are perfect for achieving a flawless, no-makeup look with minimal effort. Additionally, a solid, all-purpose bar soap that is gentle enough for the face but effective for the body can streamline your shower routine. Lastly, a dual-purpose cheek and lip tint can add a pop of color to your face, eliminating the need for separate blush and lipstick, making it ideal for quick touch-ups on the go.
RMS BeautyView AllRMS Beauty - RMS Beauty: natural, organic, clean makeup and skincare.
Herbivore BotanicalsView AllHerbivore Botanicals - Natural, cruelty-free skincare and beauty products.
Ilia BeautyView AllIlia Beauty - Ilia Beauty: Clean, sustainable, high-performance makeup essentials.
Tower 28 BeautyView AllTower 28 Beauty - Inclusive, clean beauty focusing on sensitive skin.
KosasView AllKosas - Clean beauty brand focused on skincare-infused makeup.
VersedView AllVersed - Affordable, clean skincare with transparent ingredients.
KinshipView AllKinship - Clean, sustainable skincare prioritizing natural ingredients and eco-friendly packaging.
Alima PureView AllAlima Pure - Natural, high-performance makeup with minimal ingredients.
Aether BeautyView AllAether Beauty - Sustainable, crystal-infused, vegan, and cruelty-free beauty brand.
OSEAView AllOSEA - Organic, seaweed-based skincare promoting natural beauty.
most underrated must have minimalist beauty products
1.
RMS Beauty
RMS Beauty is a pioneering clean beauty brand founded by makeup artist Rose-Marie Swift. Renowned for its commitment to non-toxic, organic ingredients, RMS Beauty offers a range of high-performance, eco-friendly cosmetics designed to enhance natural beauty. The brand emphasizes sustainability and purity, ensuring its products are free from harmful chemicals and synthetic preservatives. RMS Beauty's innovative formulations and dedication to transparency have garnered a loyal following, making it a leader in the clean beauty movement.
Pros
high-quality ingredients- cruelty-free
- eco-friendly packaging
- versatile products
- good for sensitive skin
Cons
expensive- limited shade range
- shorter shelf life
- availability issues
- some products can be too oily
2.
Herbivore Botanicals
Herbivore Botanicals is a Seattle-based skincare brand known for its all-natural, eco-friendly, and cruelty-free products. Founded in 2011 by Julia Wills and Alexander Kummerow, the brand emphasizes using high-quality, plant-based ingredients without any synthetic additives. Their minimalist, aesthetically pleasing packaging and focus on sustainability resonate with consumers seeking clean beauty solutions. Herbivore's product line includes facial oils, serums, and masks designed to enhance skin health and promote a holistic approach to beauty.
Pros
- Natural ingredients
- Ethical sourcing
- Cruelty-free
- Eco-friendly packaging
- Effective formulations
Cons
- Expensive
- Limited availability
- Short shelf life
- Potential for allergies
- Limited product range
3.
Ilia Beauty
Ilia Beauty is a clean beauty brand dedicated to creating high-performance makeup and skincare products that prioritize both efficacy and safety. Founded by Sasha Plavsic in 2011, Ilia Beauty focuses on using natural and organic ingredients while maintaining a commitment to sustainability. The brand offers a range of innovative, multi-functional products that enhance natural beauty without harmful chemicals. Ilia Beauty is celebrated for its transparency, ethical practices, and dedication to creating products that are as good for the skin as they are for the environment.
Pros
- Clean ingredients
- Sustainable packaging
- Cruelty-free
- High-performing products
- Inclusive shade range
Cons
- Higher price point
- Limited product variety
- Shorter shelf life
- Availability issues
- Some products may not suit all skin types
4.
Tower 28 Beauty
Tower 28 Beauty is a clean, vegan, and cruelty-free beauty brand that emphasizes inclusivity and skin health. Launched in 2019, it offers a range of non-toxic, dermatologist-tested products designed for sensitive skin. Tower 28 is known for its playful, approachable aesthetic and its commitment to transparency in ingredient sourcing. The brand's mission is to create effective, irritation-free beauty solutions that cater to a diverse audience, making beauty fun, accessible, and safe for everyone.
Pros
- clean ingredients
- inclusive shade range
- skin-friendly formulas
- cruelty-free
- trendy packaging
Cons
- limited product range
- higher price point
- not widely available
- occasional stock issues
- limited international shipping
5.
Kosas
Kosas is a clean beauty brand that prioritizes skin-friendly, non-toxic ingredients in its range of makeup products. Founded by Sheena Yaitanes in 2015, Kosas aims to simplify beauty routines with versatile, easy-to-use formulas that enhance natural beauty. The brand's offerings include innovative products like their best-selling Tinted Face Oil and weightless lipsticks, all designed to deliver a flawless finish while nourishing the skin. Kosas is committed to transparency and sustainability, making it a favorite among conscious consumers.
Pros
- Clean ingredients
- vegan-friendly
- cruelty-free
- inclusive shade range
- innovative formulations
Cons
- Higher price point
- limited availability
- potential for allergenicity
- shorter shelf life
- limited product range
6.
Versed
Versed is a clean skincare brand committed to delivering high-performance, affordable products for all skin types. Launched in 2019, it emphasizes transparency, sustainability, and cruelty-free formulations. The brand offers a range of skincare essentials, from cleansers and serums to masks and moisturizers, all designed to simplify and enhance daily skincare routines. Versed products are free from over 1,300 toxins and unnecessary additives, ensuring effective, safe, and eco-friendly skincare solutions.
Pros
- clean ingredients
- affordable pricing
- effective formulations
- cruelty-free
- eco-friendly packaging
Cons
- limited product range
- online availability issues
- potential skin sensitivity
- not suitable for all skin types
- limited retail presence
7.
Kinship
Kinship is a skincare brand dedicated to promoting clean beauty and sustainability. Launched with a mission to create effective, eco-friendly products, Kinship emphasizes skin wellness through the use of natural and scientifically-backed ingredients. Their products are formulated without harmful chemicals and are cruelty-free, vegan, and packaged in eco-conscious materials. Kinship also focuses on fostering a sense of community and self-love, encouraging users to embrace their natural beauty while making mindful skincare choices.
Pros
- high-quality ingredients
- cruelty-free
- eco-friendly packaging
- effective formulations
- dermatologically tested
Cons
- higher price point
- limited availability
- potential for allergies
- small product range
- no instant results
8.
Alima Pure
Alima Pure is a cosmetics brand known for its high-quality, natural, and mineral-based makeup products. Founded in 2004, the company emphasizes sustainability and eco-friendly practices, using minimalistic, recyclable packaging. Alima Pure offers a wide range of products, including foundations, eyeshadows, and lipsticks, all formulated without harmful chemicals. The brand is committed to inclusivity, providing a diverse array of shades to suit various skin tones. Their mission is to enhance natural beauty while promoting a healthier, more sustainable world.
Pros
- Natural ingredients
- Eco-friendly packaging
- Cruelty-free
- Wide shade range
- Buildable coverage
Cons
- High price
- Limited availability
- May emphasize dry skin
- Smaller product sizes
- Limited product range
9.
Aether Beauty
Aether Beauty is a pioneering, eco-conscious beauty brand committed to sustainability and clean, ethical beauty. Founded by Tiila Abbitt, Aether Beauty focuses on high-performance makeup products formulated without harmful ingredients. The brand emphasizes cruelty-free practices and environmental responsibility, utilizing recyclable and zero-waste packaging. Aether Beauty's innovative approach combines luxurious, vibrant cosmetics with a deep respect for the planet, offering consumers a guilt-free way to indulge in their beauty routines.
Pros
- sustainable packaging
- vegan formulas
- cruelty-free
- high pigmentation
- eco-friendly practices
Cons
- higher price point
- limited availability
- smaller product range
- less mainstream recognition
- potential for fast sellouts
10.
OSEA
OSEA is a renowned skincare brand specializing in clean, vegan, and cruelty-free beauty products. Founded in 1996, the brand is inspired by the ocean and harnesses the power of seaweed and other natural ingredients to create effective, non-toxic skincare solutions. OSEA’s products are sustainably sourced and formulated to nourish and rejuvenate the skin, promoting overall wellness and environmental responsibility. The brand is committed to transparency, quality, and eco-conscious practices, making it a favorite among health-conscious consumers.
Pros
- Natural ingredients
- Vegan
- Cruelty-free
- Sustainable packaging
- Eco-friendly practices
Cons
- Expensive
- Limited availability
- Small product range
- Scent sensitivity
- Potential for allergic reactions